If you are advertising your business opportunity than you are in for a rough ride

If you are advertising your business opportunity than you are in for a rough ride. Old school marketing strategies are a thing of the past because of so many skeptics out there this day and age. The warm market has turned cold. Cold calls have turned into freezing cold calls unless you are a master of the telephone or have a lot of time on your hands. 97% of entrepreneurs in this industry are in need of help to guide them through this life as a business owner.

Advertising your business opportunity on the front-end isn’t the best of ways to get things on the road. I do not want to be sold on anything and as far as I know, other people don’t want to be sold either. Instead, think of advertising a skill. If you have a certain skill to share with folks, than share it. You advertise yourself and let people take your skills for a test drive, and then they will more than likely follow you… This is networking at its finest. Go ahead and get people in a hype over your better than best business and they will drop like flies. It’s like giving your car keys to a 3 year old and letting him drive around the block a time or two. Lets say that you are selling diamonds. Would you advertise the diamond or would you advertise on how to select the best type of diamond? But this is not a diamond industry. It is an industry that has a history that has turned people into skeptics. (more…)